Hemköp

Food, food and more food. This is food inspiration and seasonal campaigns for the food store chain Hemköp. For each season we set a red thread, a concept. The concept that define the food and products of the season. In autumn we called it "Save and preserve", for Christmas the theme was sweet and for summer we highlighted the heroes of the Swedish summer, the fresh potato, strawberries, cherries and of caourse the watermelon. The theme filled Hemköp's own digital channels and in the store, both in the form of signs and on the digital screens.

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I have also created a full icon-set for the website and a image bank for their koncept "Matkonto", a credit-card solution for their customers.

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hemkop.se