ICA Banken

Redesign of the visualdesign for ICA Bank. It was time to give

the bank a new look and feel. I created a design that made

them clean without being simple. We created a structure and

new navigationconcept to maximize conversion. But most

important mission was to give the bank a much more

personal touch. Something very important for a bank without

offices. Together with the photographer Karoline Henke we

filmed and built up a large image abnk of carachterns in

different situations to be used in all communication

executions.