Le Bon Plat
A French deli and restaurant by Vasaparken, started by a Swedish entrepreneur and a French chef – the perfect combination! At Le Bon Plat you’ll find selected French delicacies and classic ready-made French dishes.
I worked on this together with my colleagues at Salt Annika Edestrand, copywriter, and Christina Rudling, project lead. We began by helping them find the right name and then moved on to developing a platform for communication and visual identity. I did the styling and Matilda Lindeblad did the photography. I wanted a smooth, relaxed line and a delightful French touch in the illustrations, so I chose Annika Huett as illustrator. We put together a toolbox for them to get started according to our social media plan. For the packaging concept, we created a clear and simple system that could easily be applied to the growing product range and the French menu.
​
Illustration Annika Huett
Photo Matilda Lindeblad
