ICA

The food retailer ICA is one of Swedens strongest brands. I worked at the marketing department between 2008-2011. We started with the strategy and working with personas in 2008. Two year later the new ica.se were launched + 1400 webpages for every ICA store in Sweden. In the same visual framework

I also developed our new digital e-commerce sites ICA Media, photo and ICA Experiences, and both an intranet and extranet. I did the communication plattform for this, the design and interaction densign. I set the guidelines, educated and lectured about both that and overall digital media for my

colleagues at ICA. I was part of taking ICA out on Facebook, Youtube, developed the mobile site in the early years and designed their first app.