Paulig Group

To work with food is something I love and this was truly awonderful client of Grow. Based on a series of workshops, Grow took on this assignment by developing a new logo and visual identity – Exploring great taste. My part of it: Setting the overall new imagery guidelines and launching their new homepage. We also helped Paulig tobset concept and design of how to communicte their CSR program internally among their over 2000 emplyees in 15 countries. We wanted to work with humor to reach out and tofid a visual language that differed fromtheir external photo centric style. I picked Ramis Niemi to illustrate. It became a small booklet, intranet banners, posters etc.